These Splendid Advertisements Use Optical Illusions To Encourage People To Wear A Mask
McCann Health New York and renowned Israeli artist Noma Bar have thought of an extraordinary mission for cold and influenza medication brand Mucinex. The Six-advertisement arrangement reminds people to wear a veil in the event that they need to return to their ordinary life in the midst of the progressing Covid pandemic.
The tagline reads, “Back to normal is up to you. Wear a mask.” Check out the ads below.
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CREDITS
Advertising Agency: McCann Health New York, USA
Chief Creative Officer: Tom Murphy
Executive Creative Director / EVP: Maru Kopelowicz
Associate Creative Director: Francisco Valenzuela Barrera
Associate Creative Director: Peter Sherer
Producer: Gabrielle Levy
President: Leo Tarkovsky
Group Strategy Director: Zulay Tomasiello
Strategy Director: Elissa Aguirre
Group Account Director / SVP: John Danbeck
Account Director / Vp: Claire Hogan
Senior Account Executive: Katie Hildebrandt
Account Executive: Nick Duran
Business Manager: Madeline McCarty
Project Management / Associate Director: Jessica Avery
Illustration: Noma Bar
Represented By: Dutch Uncle.
